Surrounded by dramatic mountain ranges and blessed with a supply of some of the purest water in Japan, Watanabe Sake Brewery (established in 1870) is leading the way in promoting Gifu's long-standing relationship with sake.
Located in Hida's Furukawacho district, Watanabe Sake Brewery is steeped in history and creates some award-winning nihonshu such as the Hourai brand which has attracted customers and acolytes the world over. With a sake tasting plan in place for visitors to sample, the brewery is a must-visit destination when in Hida Furukawa.
Now in its ninth generation of owners, Watanabe Sake Brewery exports its sake around the world in addition to, naturally, having a loyal fanbase in Japan. The beautiful and historic brewery building is also a registered tangible cultural property.
While the Shinkansen high-speed rail is often viewed as the quintessential Japanese travel method, pairing it with a road trip is the ultimate way to see Japan. There is no better place to do so than the route from Toyama City to Hida-Takayama. Rent a car from Toyama Station and venture south to ...
Uncover Hida’s Story Through the Voices of Locals
Nestled in the lush nature of northern Gifu Prefecture and encircled by the Northern Alps, Hida City is a quiet place where life takes on a different meaning. Time moves slowly, guided by the seasonal breeze, and local life remains relatively unchanged, shaped by the environment and remarkable fe...
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